centure
about
With early exposure to capital markets and corporate finance, I built my foundation inside a Fortune 500 firm, where I learned how money moves behind closed doors. As I advanced, I saw how often women-led brands were operating without the same access, insight, or leverage as their male counterparts. I founded Centure Financial to change that — not through surface-level empowerment, but by delivering investor-grade strategy, financial infrastructure, and discreet capital execution for founders building real companies.
NO. 01
OUR story
APPLY NOW
Our approach is built on precision, discretion, and results.
Every model, insight, and strategy is engineered to withstand investor scrutiny, support executive decision-making, and move capital efficiently. We operate at the intersection of finance and influence — designing financial strategy as both a growth engine and a positioning tool for founders serious about scale, capital, or exit. This is not surface-level advisory. This is craftsmanship in the language of power.
Our approach is built on precision, discretion, and results.
NO. 02
OUR APPROACH
1
SHAY the FOUNDER
Rooted in institutional finance and armed with experience across corporate strategy and capital planning, Shay founded Centure to bring private-market sophistication to beauty and wellness brands. She leads valuation design, investor narrative development, and exit positioning—working directly with founders to turn vision into equity and leverage.
2
CHANTEL the FINANCE MANAGER
With over 16 years in corporate finance and $100MM+ in capital raised, Chantel leads Centure’s investor-readiness and raise preparation services. She specializes in financial modeling, growth scenario planning, and managing capital stack complexity across early and later-stage deals.
3
GIELYN the BUSINESS MANAGER
A Certified Public Accountant with deep expertise in internal controls and cash flow oversight, Gielyn ensures operational accuracy and fiscal integrity across client accounts. She supports high-growth brands with reporting systems built for board and investor confidence.
4
LORRAIN the FINANCIAL COOR.
Lorraine manages day-to-day accounting execution with a focus on accuracy, timeliness, and financial hygiene. She supports audit readiness, monthly close processes, and reconciliations that keep clients financially clear and deal-ready.
5
MICHELLE the FINANCIAL COOR.
Michelle brings extensive experience in government budgeting and organizational finance. At Centure, she streamlines backend systems and supports high-standard reporting, allowing the broader team to execute with speed and precision.
From one woman to another, our team is dedicated to providing exceptional expertise and unwavering support.
NO. 03
Team
Holistic Supplement Brand
Textured Haircare Brand
Clinical Skincare Brand
Clean Fragrance Brand
no. 01
This omni-channel fragrance brand had inbound buyer interest but no infrastructure for a strategic exit. Centure conducted a pre-exit audit, repositioned the brand story around EBITDA performance, and pressure-tested valuation via silent outreach to select buyers. We led negotiations with three firms and structured a $27M deal that included cash, earnout, and equity in the acquirer’s roll-up. The founder remained on as Chief Brand Officer with operational freedom and liquidity secured.
$9.8M Annual Revenue
Clean Fragrance Brand
Holistic Supplement Brand
Textured Haircare Brand
Clinical Skincare Brand
Clean Fragrance Brand
no. 02
The founder approached Centure with multi-channel traction, retail interest, and a $3M raise target, but internal reporting was founder-built and investor conversations were stalling. We rebuilt their financial model across three growth scenarios, aligned margins with their channel strategy, and created a capital stack designed to preserve control. With a refined investor narrative and a curated outreach process, they closed $3.25M from a strategic investor in 97 days. New funds unlocked an inventory expansion and key CMO hire while keeping the founder’s cap table clean.
$6.2M Revenue
Clinical Skincare Brand
Holistic Supplement Brand
Textured Haircare Brand
Clinical Skincare Brand
Clean Fragrance Brand
no. 03
The brand had breakout DTC and Amazon success but struggled with visibility across ad spend, inventory, and SKU-level margin. Centure delivered a full valuation model, implemented rolling cash flow forecasts, and built a finance dashboard integrating with their ops and marketing leads. We identified $425K in annual profit leakage across SKUs, optimized pricing, and supported a successful $750K inventory financing deal that freed up working capital for retail launch.
$7.1M Revenue
Textured Haircare Brand
Holistic Supplement Brand
Textured Haircare Brand
Clinical Skincare Brand
Clean Fragrance Brand
no. 04
After a successful seed raise, this founder-led brand was bleeding cash from paid media while prepping for Series A. Centure embedded CFO support to implement weekly burn reviews, restructure agency contracts, and re-forecast customer acquisition targets. A new CAC/LTV model revealed underperforming channels driving 40% of wasted spend. We repositioned the raise to focus on profitability + scale alignment, and the founder entered Series A discussions with clean numbers and a refined investor deck, now tracking toward $10M run rate.
$5.4M Revenue
Holistic Supplement Brand
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Centure offers a private, invitation-only experience where the beauty and wellness industry’s most ambitious founders and capital partners come together to shape markets, secure equity, and command power.
